Paid Social Advertising Services That Win New Customers

Paid social advertising is where you pay to show sponsored posts, ads or promoted content on social media platforms like LinkedIn, Facebook, Instagram or TikTok. Instead of relying on algorithms to decide who sees your content, you can target specific audiences based on things like interests, demographics, job titles or behaviours, so your budget is focused on the people most likely to engage or convert.

Paid social can work for a wide range of organisations – from local service providers and eCommerce brands to B2B companies looking to reach decision-makers. If your customers spend time on platforms like LinkedIn or Meta, a well-structured paid social strategy can help you build awareness, generate leads and drive sales at each stage of the funnel. We’ll look at your goals, audience and budget before recommending the most effective approach.

We manage paid social campaigns across the major platforms, including LinkedIn Ads, Meta Ads (Facebook & Instagram), and other channels such as TikTok or Pinterest where it makes sense for your audience. That means we can reach B2B decision-makers on LinkedIn, consumer audiences on Meta, and younger or highly visual audiences on platforms like TikTok – all under one joined-up strategy.

Organic social is great for day-to-day engagement with people who already follow you, but reach can be limited. Paid social lets you scale that activity by putting your best content in front of new, highly targeted audiences, while also retargeting people who’ve visited your website or engaged with your posts before. Used together, organic and paid social give you both long-term community building and predictable, measurable campaign performance.

We handle the full process for you – from audience research, campaign planning and tracking setup, through to building campaigns, writing ad copy, designing creatives and setting budgets. Once your campaigns are live, we continually optimise targeting, bids and creatives, run A/B tests, and use retargeting to stay in front of people who’ve already shown interest in your brand. Our aim is to turn platforms like LinkedIn and Meta into reliable channels for leads and sales, not just likes and impressions.

There’s no fixed “right” budget – it depends on your objectives, audience size, industry and the platforms you’re using. We’ll help you choose a sensible starting point for channels like LinkedIn or Meta, then adjust your spend based on what the data shows, investing more in high-performing campaigns and cutting back on anything that isn’t delivering. The goal is always to balance reach, cost and return so your paid social spend works as hard as possible.

Yes. If you’re already running LinkedIn Ads, Meta Ads or other paid social activity, we can audit what’s in place and identify quick wins as well as longer-term improvements. From there, we’ll tidy up your account structure, fix tracking issues, refine audiences and creative, and put a clear optimisation plan in place so you’re getting better results from the same – or lower – budget.

We don’t just report on clicks and impressions. We track the full customer journey – from initial engagement right through to enquiries, sales and return on ad spend – so you can see the real business impact of your paid social activity. You’ll receive clear, jargon-free reports that show what’s working on each platform, what we’ve been testing, and where we see opportunities to push performance even further.