LinkedIn Ads
Precise B2B targeting
LinkedIn lets you filter by professional demographics like job title, company, industry and seniority, which makes it ideal for higher-value B2B offers.
Lead capture without the friction
LinkedIn Lead Gen Forms can pre-fill using profile data, making it easier for the right people to enquire.
Measurement that’s built in
We set up conversion tracking so you can see what’s working, optimise performance and prove ROI.
What are LinkedIn Ads best for?
LinkedIn Ads are often strongest for B2B lead generation, account-based targeting and reaching specific job roles.
What ad formats can we run on LinkedIn?
LinkedIn offers formats like Sponsored Content, Sponsored Messaging, Dynamic Ads and Text Ads - we choose based on objective and funnel stage.
What are LinkedIn Lead Gen Forms?
Lead Gen Forms allow members to submit a form with profile data pre-filled, reducing manual effort and improving data quality.
Can we retarget people on LinkedIn?
Yes. LinkedIn supports custom targeting options like Matched Audiences for retargeting and contact/account-based campaigns.
How do you track conversions from LinkedIn ads?
LinkedIn supports conversion tracking via a website tag (Insight Tag), manual uploads, or sending data through an API - we’ll recommend the best setup for your funnel.
Are LinkedIn Ads expensive?
CPCs are often higher than other platforms, but lead quality can be significantly better for the right B2B offers - we’ll be upfront if it doesn’t stack up.
How fast can we see results?
You’ll usually see early signals quickly, but consistent CPL improvement comes from testing audiences, offers and creative, then iterating.
Can you run LinkedIn Ads for recruitment?
Yes. LinkedIn supports hiring-focused campaigns too, but we’ll keep your objectives separate so reporting stays clear.
What’s included in our LinkedIn Ads management?
LinkedIn works best when targeting stays tight, lead capture is frictionless, and conversion tracking is set up properly from the start.
Audit & strategy: We define targeting, messaging and funnel steps based on your sales cycle.
Campaign build: We structure campaigns by objective and audience intent, not a messy “one campaign for all”.
Audience planning: Job titles, industries, seniority and company targeting mapped to your ideal customer.
Lead Gen Forms setup: If forms are the right route, we build them to qualify leads properly.
Conversion tracking: Insight Tag / uploads / API approach set up so results can be measured accurately.
Creative & copy testing: We test angles that speak to business pain points, not generic fluff.
Ongoing optimisation: Budgets and targeting refined to improve lead quality and reduce waste.
Reporting you can use: Clear summaries, next steps, and honest recommendations.
What we can run for you in LinkedIn Ads
We’ll recommend the right formats for your funnel and the level of intent you need.
Sponsored Content: Native ads in the feed for awareness, demand and lead capture.
Sponsored Messaging: Direct-format options for targeted outreach and nurturing.
Text Ads & Dynamic Ads: Useful for scalable reach and specific objectives.
Lead Gen Forms: Lower-friction lead capture for B2B offers.
Matched Audiences: Retargeting and account/contact-based targeting options.
LinkedIn Ads Results That Speak for Themselves
Professional demographic targeting
You can reach people by job title, company, industry and seniority, ideal when lead quality matters more than volume.
Multiple conversion tracking options
LinkedIn supports tracking via a website tag, manual uploads, or API-based sharing for broader coverage.
Lead Gen Forms reduce form friction
Forms can auto-populate using member profile data, making it easier for prospects to submit.
Supporting services that improve results
Great ads are only part of the story. If you want to improve conversion rate and lead quality after the click, these services pair naturally with paid social:
- Web Design – landing pages built for clarity and conversions.
- Website Copywriting – stronger messaging that turns interest into action.
- SEO Services – long-term visibility alongside paid growth.
- Keyword & Competitor Research – tighten positioning and improve lead quality.
