TikTok Ads
Platform-native creative, tested properly
TikTok rewards ads that feel like content. We help you test hooks and formats while keeping campaigns structured.
Built for both leads and sales
From lead generation to web conversions, we build TikTok campaigns around the action you actually need.
Better tracking with Events API
For website campaigns, TikTok is best setup with Events API alongside Pixel to improve performance and measurement.
What are TikTok Ads?
TikTok Ads are paid placements inside TikTok designed to drive outcomes like awareness, leads, website conversions or app actions.
Can TikTok generate leads for service businesses?
Yes. TikTok supports a lead generation objective that can collect lead info using instant forms or your website.
What is TikTok’s Events API?
Events API allows sending conversion events to TikTok and is recommended alongside Pixel for website connections.
Do we need a TikTok Pixel?
For web conversions, Pixel or Events API setup is required as part of the measurement foundation.
What is a TopView ad?
TopView is a high-impact, full-screen, sound-on ad shown when users open TikTok, before they see other videos.
How quickly do TikTok campaigns learn?
You’ll get early data quickly, but performance improves with ongoing creative testing and optimisation as the system learns.
Can you help with creative direction?
Yes. we’ll guide formats, hooks and testing so ads feel right for TikTok and still drive outcomes.
Is TikTok only for younger audiences?
It started that way, but the right question is whether your buyers are there and whether your offer suits the platform - we’ll assess before you spend.
What’s included in our TikTok Ads management?
TikTok works best when creative testing is constant, conversion tracking is reliable, and campaigns are structured to improve week by week.
Audit & plan: We define goals, funnel steps and what a “good conversion” really is for you.
Campaign build: Structured around lead gen or conversion objectives (not random boosting).
Lead gen setup: Instant forms and CRM-friendly capture where relevant.
Tracking support: Pixel + Events API guidance so measurement and optimisation signals are stronger.
Creative testing: We test hooks, angles and formats to find what performs, then iterate quickly.
Optimisation & scaling: Budget and targeting refined to lift volume without destroying efficiency.
Reporting: Clear performance updates and next steps.
What we can run for you in TikTok Ads
We’ll build the campaign mix around your goals, your offer and what TikTok is best at.
Lead Generation campaigns: Capture leads using instant forms or website lead capture.
Web conversion campaigns: Optimised for tracked website actions (with Pixel/Events API set up).
TopView placements: High-impact reach when the goal is fast awareness at scale.
Always-on creative testing: Ongoing testing to prevent creative fatigue and keep CPA under control.
TikTok Ads Results That Speak for Themselves
Lead gen is a built-in objective
TikTok’s lead generation objective supports collecting leads on TikTok or on your website.
Events API is recommended for website performance
TikTok recommends Events API alongside Pixel for website connections, and it’s tied to web conversions requirements.
TopView is a premium attention placement
TopView is shown when users open TikTok and is designed for full-screen, sound-on impact.
Supporting services that improve results
Great ads are only part of the story. If you want to improve conversion rate and lead quality after the click, these services pair naturally with paid social:
- Web Design – landing pages built for clarity and conversions.
- Website Copywriting – stronger messaging that turns interest into action.
- SEO Services – long-term visibility alongside paid growth.
- eCommerce Website Development – improve conversion rate, AOV and on-site experience.
