Microsoft Ads
Certified Microsoft Ads Experts
We're experts in Microsoft Ads, equipped with top-tier expertise to meet your advertising requirements. Partnering with us means a dedication to excellence and delivering exceptional results for your business.
Robust third-party tools
We employ industry-leading third-party tools to optimise your campaigns and keep you abreast of the latest market trends, ensuring you stay ahead of the curve.
Years of proven expertise
Our team of experts brings with them a wealth of experience in creating custom, effective campaigns that cater to a wide range of industries.
What are Microsoft Ads?
Microsoft Ads is an advertising platform where businesses can pay to display their ads on the Microsoft Bing search engine and its partner sites.
How can Microsoft Ads benefit my business?
Microsoft Ads can benefit your business by increasing visibility, driving traffic to your website, and generating leads or sales through targeted advertising.
How do I get started with Microsoft Ads?
To get started with Microsoft Ads, you need to create an account, set up your campaigns, choose keywords, create ad copy, and set your budget and targeting options.
What is the difference between Microsoft Ads and Google Ads?
Microsoft Ads operates on the Bing search engine, while Google Ads operates on Google's search engine. They have different audiences and competition levels, with Microsoft Ads often offering lower competition and potentially lower cost-per-click for certain industries.
How do you optimise Microsoft Ads campaigns?
We optimise Microsoft Ads campaigns by monitoring performance, adjusting targeting and bids, testing ad creatives, refining audience targeting, and analysing data to improve campaign effectiveness.
Can you track the performance of my Microsoft Ads campaigns?
Yes, we provide detailed reporting and analytics to track campaign performance, including metrics like click-through rate, conversion rate, cost-per-click, and return on investment.
How long does it take to see results from Microsoft Ads?
Results from Microsoft Ads can vary, but you may start seeing some results within a few days to a few weeks. Significant improvements usually occur over time with ongoing optimisation efforts.
How much does it cost to advertise on Microsoft Ads?
The cost of advertising on Microsoft Ads depends on factors like bidding strategy, competition, industry, and ad quality. You can set your budget and bids based on your goals and budget constraints.
What’s included in our Microsoft Ads management?
Microsoft Ads management is more than just ticking boxes. It’s an important part of your digital marketing strategy, so every element needs to be properly managed to deliver consistent results.
- Audit & strategy: We review your existing PPC activity, website and how your customers search. From there, we build a Microsoft Ads strategy aligned to your goals, whether that’s more enquiries, online sales or higher-quality leads.
- Account setup & structure: We set up or refine your Microsoft Ads account with a clear, scalable structure. Campaigns, ad groups, keywords and negative keywords are organised around real search behaviour to support long-term performance.
- Keyword research & targeting: Using Microsoft’s tools and trusted third-party platforms, we identify high-intent search terms across Bing and partner sites. Targeting is refined using match types, audiences and locations to keep traffic relevant and spend under control.
- Conversion tracking & UET: We implement or review Microsoft Ads UET tracking to ensure meaningful actions are measured, from form submissions and calls to purchases and quote requests.
- Ad copy, extensions & testing: Campaigns are reviewed regularly, with bids, budgets and targeting adjusted based on performance. You’ll receive clear, plain-English reports showing how Microsoft Ads is contributing to your business.
What we can run for you in Microsoft Ads?
Microsoft Ads offers more than just standard search campaigns. We’ll help you make the most of the full platform, including:
- Search campaigns - Text ads that appear when people actively search for your products or services on Bing and partner search engines.
- Shopping campaigns - Product-based ads that show price, image and key information directly in the results, ideal for eCommerce businesses.
- Microsoft Audience Network - Native and display ads that keep you visible across Microsoft-owned properties and high-quality partner sites.
- Remarketing campaigns - Ads that re-engage people who have already visited your website, keeping you front-of-mind while they’re still comparing options.
- LinkedIn profile targeting - For B2B brands, we can use Microsoft’s LinkedIn profile data to refine your targeting based on company, industry and job role.
- Brand and competitor protection - Campaigns designed to protect your own brand terms and position you alongside key competitors when people are actively searching.
We’ll recommend the right mix for your business and build a campaign structure that’s easy to scale as results improve.
Extra support that improves performance
Microsoft Ads often rewards the same fundamentals as Google: strong targeting, clean tracking, and landing pages that make the next step obvious. If you need help strengthening the wider funnel, these services fit naturally:
- Keyword & Competitor Research – refine targeting and uncover missed opportunities.
- Web Design – improve conversion rate on key landing pages.
- Website Copywriting – better messaging and stronger calls to action.
