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How AI-Age Spam Is Breaking Google Ads (and What We Did About It)

5 minutes to read

AI bots are generating realistic fake leads in Google Ads—especially via PMax—polluting conversion signals and inflating “wins.” We cut PMax exposure, trained bidding only on verified CRM-backed leads, and hardened forms/exclusions. Bottom line: optimise for verified quality, not volume - and Google should add risk scoring and verification hooks.

How to set up Google Free Listings

8 minutes to read

Google Free Listings let you promote your ecommerce products for free! Read our in-depth guide to help you set things up and troubleshoot common problems.