Professional Website Copywriting

The cost really depends on your project - things like how complex it is, how much research is involved, and the level of SEO integration you need. The experience of our in-house copywriter also plays a role, especially if you want an SEO specialist on the job.

For smaller tasks, we usually work on an hourly rate. Larger projects are often quoted based on the number of pages and the scope of work required.

Think of professional copy as an investment: it boosts your visibility, brings in the right traffic, and keeps visitors engaged - benefits that continue to pay off long after the words are written.
 

In short - yes. Search engines and AI platforms are shaping what gets seen, cited, and trusted online, so your content strategy needs to keep up. Many people are confident writers, but effective website copy goes far beyond correct spelling and grammar - it’s about strategy, structure, and knowing how to persuade both search engines and real people. An experienced website copywriter can make all the difference by:

• Improving your website’s effectiveness
• Saving you valuable time
• Boosting your online presence
• Engaging your audience with the right tone and messaging
• Strengthening your search engine rankings
• Ultimately driving more conversions

Many people are confident writers, but effective website copy goes far beyond correct spelling and grammar - it’s about strategy, structure, and knowing how to persuade both search engines and real people.

Yes, but only in smart, ethical ways. We sometimes use AI tools to support our research and editing, but all of our copy is written by people.

AI can be useful for:

• Exploring a topic in depth
• Uncovering customer pain points
• Understanding their informational needs at a deeper level
• Discovering their decision-making factors.
• Mapping out a logical structure for a page or article.
• Editing and proofreading - even the best writers benefit from a second pair of eyes!

What we don’t do is use AI to auto-generate content. Every piece of copy we deliver is human-crafted, with the creativity, empathy, and brand understanding that machines can’t replicate.

Yes - and we strongly recommend that your budget is sufficient to include it. We’re happy to make sure your copy is optimised not just for search engines, but also for AI-driven platforms like ChatGPT.

SEO-focused copywriting takes more time and expertise because it involves:

• Researching the search queries people use around each topic, and understanding the intent behind them
• Identifying the best content formats to match user expectations (e.g. landing pages, guides, FAQs)
• Analysing competitors to see what’s working in your sector - and how to do it better
• Reviewing search trends and seasonality so your content stays relevant
• Considering technical on-page factors such as headings, meta descriptions, and internal linking opportunities

Because of this extra depth, optimised copy is charged at a higher rate than more basic content. The payoff is copy that’s not only well-written, but also designed to compete and win visibility online, driving qualified traffic and conversions.

Optimised copy isn’t a one-off job - it works best when it’s reviewed against performance data and adjusted over time. It should also be refreshed periodically to keep pace with newer, high-ranking content. Our SEO team can handle these reviews and updates for you after publishing, ensuring your copy stays competitive and relevant.

It’s not really about one being better than the other. SEO helps people find your website, while copywriting gives them a reason to stay, trust you, and take action. Ranking at the top of Google is a huge achievement, but if the copy on that page doesn’t persuade or inspire, the opportunity is wasted.

The real key to success is bringing the two together. When SEO and copywriting work hand in hand, you get content that search engines can rank and, more importantly, that real people connect with. This drives clicks, conversions, and long-term growth.