Instagram Ads (Meta Ads)
Creative-first, performance-led
We build campaigns that look natural in-feed, but are still structured around measurable outcomes and conversion quality.
Reels, Stories and Feed done properly
We tailor messaging and formats to where people actually spend time, then test what drives action.
Consistent optimisation, not guesswork
We monitor performance, fatigue and costs, so your results don’t slide after the first few weeks.
Where do Instagram ads appear?
Instagram ads can appear in Feed, Stories, Explore, Reels and Shop. Creative should be built with placements in mind.
Do I need video to advertise on Instagram?
Video helps (especially for Reels/Stories), but we can also test strong static and carousel-style creative depending on your offer.
Can Instagram Ads generate leads?
Yes. we can run lead generation using Instant Forms or drive people to a landing page, depending on your goals.
Can you run ads that drive Instagram DMs?
Yes, messaging-based campaigns are an option when conversations are part of your sales process.
How do you track sales from Instagram ads?
We’ll help implement/review Meta Pixel and Conversions API so key actions are measurable and campaigns can optimise correctly.
Is Instagram better for B2C or B2B?
It can work for both. This depends on your audience and offer. We’ll advise honestly based on demand, intent and margins.
How quickly can we see results?
You’ll usually see data quickly, but strong performance comes from testing creative, audiences and landing pages over time.
Do you manage Instagram through Meta Ads Manager?
Yes. Instagram advertising is managed through Meta’s tools, but we tailor the strategy to Instagram-specific placements.
What’s included in our Instagram Ads management?
Instagram works best when creative is built for the platform, tracking is accurate, and campaigns are improved continuously - not set and forgotten.
Audit & direction: We review what’s working, what isn’t, and what’s most likely to drive profitable growth.
Campaign structure: We build a clean account structure aligned to goals and conversion events.
Placement-led creative: We plan creative around Stories/Reels/Feed so ads don’t feel out of place.
Lead gen setup: If lead capture is the priority, we build forms that qualify properly.
Tracking support: Pixel + Conversions API setup/review to improve signal quality and reporting.
Testing roadmap: Clear testing of hooks, offers and formats so results improve without random changes.
Optimisation & scaling: Budget and targeting refined to increase volume without tanking efficiency.
Simple reporting: Jargon-free updates with clear next actions.
What we can run for you in Instagram Ads
We choose formats based on what you sell, how people decide, and the fastest route to a conversion.
Reels ads: Built for fast attention and low friction discovery.
Stories ads: Full-screen placements ideal for offers, launches and lead capture.
Feed & Explore ads: Strong for consistent visibility and retargeting.
Shop placements: Useful for product-led brands and eCommerce offers.
Lead Ads (Instant Forms): Capture enquiries without relying on a landing page.
Instagram Ads Results That Speak for Themselves
Multiple placements from one platform
Instagram ads can show across Feed, Stories, Explore, Reels and Shop, giving you reach across the full user journey.
Stronger measurement with Pixel + CAPI
Using Conversions API alongside Pixel can improve reliability of tracking and optimisation signals.
Lead Ads can run on Instagram
Instant Forms support lead generation campaigns across Facebook and Instagram.
Supporting services that improve results
Great ads are only part of the story. If you want to improve conversion rate and lead quality after the click, these services pair naturally with paid social:
- Web Design – landing pages built for clarity and conversions.
- Website Copywriting – stronger messaging that turns interest into action.
- SEO Services – long-term visibility alongside paid growth.
- eCommerce Website Development – improve conversion rate, AOV and on-site experience.
