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Paid Search Advertising Services That Drive Growth
Google Ads
Microsoft Ads
Amazon Ads
What is paid search?
Paid search is a form of online advertising where your ads appear on search engine results pages when people look for products or services like yours. You only pay when someone clicks your ad (pay-per-click), making it a highly targeted way to reach users who are actively searching and ready to take action.
Which paid search platforms do you manage?
We manage paid search campaigns across the major platforms – Google Ads, Microsoft Ads and Amazon Ads. That means we can help you reach customers on Google and Bing, as well as people searching for products directly on Amazon, all with a joined-up strategy that keeps your budget focused on the channels that work best for your business.
Is paid search right for my type of business?
Paid search can work for most organisations – from local service providers and B2B companies to eCommerce brands selling nationwide. If your customers are using search engines or Amazon to find what you offer, a well-managed paid search campaign can put you in front of them at exactly the right moment. We’ll look at your goals, margins and competitive landscape before recommending the most effective approach.
How does paid search work alongside SEO?
Paid search and SEO work best together. SEO builds your long-term visibility in organic search, while paid search gives you immediate presence at the top of the results for your most important keywords. Paid search can also be used to test new messages and keywords quickly, then feed what we learn back into your wider SEO and content strategy.
What will you actually do when managing my paid search campaigns?
We take care of everything for you – from keyword research, campaign structure and ad copy, through to bid strategies, negative keyword management and ongoing optimisation. For shopping and eCommerce campaigns, we’ll also help with product feed optimisation and search term pruning to cut wasted spend. Our aim is to continually refine your Google Ads, Microsoft Ads and Amazon Ads so they deliver more high-quality clicks and conversions for the same – or lower – budget.
How much should I spend on paid search each month?
There’s no one-size-fits-all answer – your ideal paid search budget depends on your goals, industry, competition and the platforms you’re using. We’ll help you find a sensible starting point for Google Ads, Microsoft Ads and/or Amazon Ads, then adjust your spend based on real performance data so you’re investing more in what works and cutting back on what doesn’t.
How long does it take to see results from paid search?
Paid search can start generating impressions, clicks and enquiries very quickly once your campaigns are live. The strongest results usually come after a period of testing and optimisation, as we refine your keywords, ads and landing pages based on how real users are searching and converting. Over time, this helps drive down costs and improve your overall return on ad spend.
How do you measure the success of my paid search campaigns?
We focus on the numbers that matter to your business – such as enquiries, online sales, cost per lead and return on ad spend, not just clicks. You’ll receive clear, jargon-free reporting showing how your paid search campaigns are performing across each platform, what we’ve been working on, and where we see opportunities to push results even further.
What’s included in our Paid Search management
Paid search works best when campaigns are built with intent, managed properly, and improved over time, not left to run on autopilot.
As part of our paid search management, we handle:
Account audits or new campaign setup
Keyword research and ongoing negative keyword management
Campaign and ad structure built for control and performance
Ad copy creation and testing
Bid and budget management aligned to your goals
Conversion tracking support and performance reporting
Everything is focused on improving results, reducing wasted spend, and making sure your budget is working as hard as possible.
Is Paid Search right for your business?
Paid search works best for businesses that want measurable results and clear accountability.
It’s a good fit if you:
Want more enquiries or sales from people actively searching
Need better control over where your ad budget is going
Care about lead quality, not just traffic volume
Want ongoing optimisation, not “set and forget” management
Value clear communication and practical advice
If paid search isn’t the right channel for you, we’ll tell you, and point you in the right direction.
Make the click count
Paid search can bring high-intent traffic quickly, but performance is usually won or lost after the click. If we spot easy wins, we’ll point you towards improvements that lift conversion rate and Quality Score:
- Web Design – landing pages built for clarity, speed and conversions.
- Website Copywriting – stronger offers, clearer calls to action and better lead quality.
- SEO Services – use PPC learnings to support longer-term organic growth.
Our Paid Search Approach
Discovery & quick audit
We learn what a good lead or sale looks like for you, check your tracking, and spot quick wins.
Build & launch
We structure campaigns around intent (not just keywords), write ads that match what people are searching for, and make sure budgets go where they’ll perform.
Optimise & scale
We refine search terms, cut waste, test new ad angles, and scale what’s working, without losing control of CPA or ROAS.
Report & improve
You get transparent reporting, what we changed, what we learned, and what we’re doing next.
