Amazon Ads
Sponsored Products
These ads promote individual products, appearing within search results and on product detail pages, effectively capturing customer interest.
Sponsored Brands
Formerly known as Headline Search Ads, these ads showcase your brand and multiple products, driving brand awareness and customer engagement.
Sponsored Display Ads
These ads target relevant audiences both on and off Amazon, increasing visibility and driving consideration for your products.
What are Amazon Ads?
Amazon Ads are targeted advertisements displayed on various Amazon platforms, including search results, product detail pages, and even off-Amazon websites. They help businesses promote their products to relevant audiences and increase visibility.
How do Amazon Ads work?
Amazon Ads work on a pay-per-click (PPC) basis, meaning advertisers only pay when a user clicks on their ad. Advertisers can choose from different ad formats and targeting options to reach their desired audience effectively.
What types of Amazon Ads are available?
There are three main types of Amazon Ads: Sponsored Products, which promote individual products; Sponsored Brands, which showcase a brand and multiple products; and Sponsored Display Ads, which target relevant audiences both on and off Amazon.
How can Amazon Ads benefit my business?
Amazon Ads can benefit your business in several ways, including increasing product visibility, driving sales, and reaching a larger audience. They also allow you to target specific demographics and interests, helping you maximise your advertising ROI.
How much do Amazon Ads cost?
The cost of Amazon Ads varies depending on factors such as competition, ad placement, and targeting options. Advertisers can set their own budget and bidding strategy to control costs and maximise results.
Do I need to have a product listed on Amazon to use Amazon Ads?
Yes, you need to have products listed on Amazon to use Amazon Ads. However, you can create an Amazon seller account and start listing your products if you haven't already done so.
How do I get started with Amazon Ads?
To get started with Amazon Ads, you can sign in to your Amazon advertising account, create a campaign, choose your targeting options and budget, and launch your ads. Alternatively, you can work with a certified Amazon Ads agency like Kontrolit for expert guidance and support.
How can I track the performance of my Amazon Ads?
Amazon provides detailed analytics and reporting tools to track the performance of your ads, including metrics such as clicks, impressions, and conversion rates. Although, we would compile this data for you in a digestable easy to understand report.
Maximise sales with expert Amazon Ads management
Amazon stands as a powerhouse in the online marketplace, with reports indicating its growing dominance in search intent. After discovering a product on a retailer's site, it has been reported around 90% of users turn to Amazon. Ensure your product gets noticed with Amazon advertising.
We're certified experts in all three Amazon advertising campaign types, craft tailored Amazon advertising campaigns for your business and optimise your budget for maximum profitability. As your Amazon Ads agency, we prioritise a profit-over-traffic approach to ensure your success in the Amazon Marketplace.
Don’t let Amazon ads outgrow your wider setup
If you’re selling both on Amazon and through your own website, we’ll help keep the full journey joined up – so you’re not paying for clicks that don’t convert.
- eCommerce Website Development – build a store that’s fast, flexible and conversion-focused.
- Website Copywriting – stronger product messaging, clearer benefits and better intent.
- Hosting, Security & Support – speed and reliability that protects conversion rate.
