Google Ads
Certified Google partner
At Kontrolit, as Google Partners for Google Ads, we bring top-tier expertise to your advertising needs. Our partnership assures you of our commitment to excellence, delivering outstanding results for your business.
Robust third-party tools
We use top-tier industry standard third-party tools to not only optimise your campaigns, but also to ensure you're on the cutting edge of market trends.
Years of proven expertise
Our team of specialists boasts extensive experience in crafting tailor-made, high-performing campaigns across diverse industries.
What are Google Ads?
Google Ads, formerly known as Google AdWords, is an online advertising solution utilised by businesses to promote their products and services across various digital platforms, including Google Search, Display, YouTube, and other google-partnered websites.
How does Google Ads work?
Google Ads allows advertisers to set specific goals for their ads, such as driving website visits or phone calls. Advertisers can customise budgets, target specific audiences, and start or stop ads as needed.
What are the benefits of using Google Ads?
Google Ads enables businesses to reach potential customers now they're ready to take action. The platform offers flexibility in budgeting and targeting, ensuring ads are displayed to users searching for relevant products or services.
How do I set up a Google Ads campaign?
Campaign setup involves selecting goals, defining geographic targeting, and setting ad budgets. Google Ads offers various campaign types, including Search Network, Display Network, and Video campaigns, operating on a Cost Per Click (CPC) or Pay Per Click (PPC) basis.
Should I manage Google Ads in-house or use an agency?
Businesses should consider factors like costs, expertise, and time investment when deciding between in-house management and agency partnership. Agencies offer specialised skills and resources to maximise advertising effectiveness.
What is involved in effectively managing Google Ads campaigns?
Effective campaign management involves continuous optimisation to improve performance and maximise returns on investment. This includes comprehensive knowledge of the platform and ongoing campaign adjustments.
How can I ensure the success of my Google Ads campaigns?
Whether managing campaigns internally or with an agency, understanding the platform's intricacies and monitoring performance closely are essential for maximising advertising effectiveness and achieving business goals.
We have a fully functioning credible website, with full SEO treatment and we couldn't be more pleased. They are also running a Google Ads campaign for us, and it produced leads in the first week - you can't ask for more than that!
Gemma Stunt, Sales Manager, Mouse & Bear
What’s included in our Google Ads management
When you work with Kontrolit, you’re not just getting someone to “set up a few ads”. Our Google Ads management typically includes:
- Account and campaign audit – we review your existing set-up (or create a new account) to spot quick wins and longer-term opportunities.
- Keyword and audience research – we identify the search terms and audiences most likely to convert, not just drive clicks.
- Campaign and ad build – we create tightly themed campaigns and ad groups, with compelling ad copy aligned to your landing pages.
- Conversion and tracking set-up – we help ensure key actions (enquiries, calls, sales) are tracked properly so you can see what’s working.
- Ongoing optimisation – we regularly review search terms, bids, budgets and ad copy to reduce wasted spend and improve performance over time.
- Landing page recommendations – we’ll flag opportunities to improve your landing pages for better Quality Scores and more conversions.
- Clear, honest reporting – you’ll receive straightforward updates on performance, not just numbers – plus practical suggestions on what to do next.
Is Google Ads management with Kontrolit right for you?
Our Google Ads service is a great fit if you:
- Want more high-quality leads or sales from people actively searching for what you offer
- Are spending on Google Ads already but aren’t sure it’s delivering a strong return
- Don’t have the time or in-house expertise to keep on top of constant changes in the platform
- Need clear, honest reporting rather than confusing dashboards and jargon
- Prefer working with a friendly, approachable team who will treat your budget as carefully as their own
Want better conversion rates from the same spend?
Google Ads is only half the equation – the other half is what happens once someone lands on your site. If you need support improving the post-click experience, we can help:
- Web Design – dedicated landing pages that remove friction.
- Website Copywriting – clearer messaging that improves lead quality.
- SEO Services – build long-term visibility alongside paid results.
