Services - Digital Marketing

Search Engine Optimisation Services

Grow your visibility online; capture relevant traffic from Google's search results; generate more leads and sales from your website. It's all possible with our Search Engine Optimisation services.

Screenshot of Google search results

What is Search Engine Optimisation?

In a nutshell, search engine optimisation (SEO) is the process of improving the quality and quantity of organic website traffic from search engines like Google. By "organic" we mean the free, or natural listings in Google, not paid advertising.

The honest truth is, your website is an expensive asset; if it's not driving relevant traffic or generating new leads and sales for your business, it's important you find out why and get help to fix any problems that are holding you back. Organic SEO services will help.

Search Engine Optimisation is usually considered a longer-term project - the team here at Kontrolit has worked with some customers for nine years and counting! - but even a few months' work can help to resolve specific issues. 

Screenshots of Google Analytics interface

What do our SEO services involve?

Following an initial audit to see where your website needs most attention, we'll liaise with you to discuss the results and set priorities to work on. Here are some typical areas that we'll focus on:

Site audit

An in-depth audit of your website will look for: 

  • Technical errors, such as broken pages or links
  • On-and off-page SEO problems, such as unoptimised content or potentially harmful links
  • UX issues, such as poor navigation, your site not being mobile-friendly or loading too slowly

Keyword and competitor research

What keywords should you target? How many people are searching for your products and services? Do your competitors already rank for those keywords? How can you outrank them? Our keyword and competitor research will inspire your digital marketing strategy going forward.

Keyword position tracking

We'll provide you with a monthly report showing the progress of your targeted keywords. Over time, you'll see a real improvement in ranking, which will bring more targeted traffic to your website.

On-page optimisation

  • Optimise existing content, or create new content that will attract and engage visitors
  • Improve navigation and internal linking

Improve your link profile

Links are still a huge ranking factor. We use honest, ethical strategies to improve your website's link profile.

Data analysis to improve performance

Our work is always backed up by regular analysis to check progress and to look for further optimisation opportunities. We use Google Analytics, Google Search Console and SEMRush to name just a few tools that assist us with expert data insights.

Google algorithm ranking factors

A tailored approach

We don’t believe in a “one-size-fits-all” approach. We’ll analyse your website to identify potential issues and areas for improvement; after that, our work is tailored to your objectives and your budget. 

We take pride in explaining everything to you in plain English, so you'll understand what we're proposing and why. We're also big believers in accountability, so we'll keep you updated every month with easy-to-understand monthly reports, that chart your progress and lists our activity. 

Why not get in touch for an informal chat? 



01935 434734


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