Services - Digital Marketing - SEO Services

Website Audits / SEO Reviews

Website audits are an important part of SEO. Kontrolit will always conduct one before we begin a project, and at regular intervals afterwards. A website review checks how well optimised your site is for search engines, and it looks for technical issues that might affect a search engine’s ability to crawl and index your site properly.

Website review


Websites are a bit like cars in some ways: they might seem clean and shiny on the surfact, but under the hood it's a different story! If your website needs some TLC, it may not be obvious unless you know what you're looking for, but our website audits and SEO reviews can diagnose any major problems - that's why we sometimes call them “website MOTs”!

There are a number of reasons you might decide to ask to audit your website:

  • You're not seeing the ranking or traffic that you would like, and want to know why
  • Previous website managers have not always followed best practices - things are broken!
  • It's an old website and you're not sure if it's still fit for purpose
  • You've had help with SEO in the past, but you're not sure how much work still needs doing

Armed with a thorough understanding of any technical or optimisation issues your website might have, our SEO team will liaise with you to assess each issue's priority, and then put together a comprehensive strategy to help your website reach its full potential.

Our FAQ's should answer a lot of your questions, but we look forward to chatting with you if you need to know more.

Ideally, we’d like access to your Google Search Console and Google Analytics accounts if you have them. These platforms tell us a lot of useful data about the health of your site and the behaviour of visitors. 

We also use other, independent tools to analyse your website, such as SEMRush and Screaming Frog. 

We look for dozens of potential problems, checking various elements of your site. Here are some of the most common issues we find:

  • Indexation errors
  • Robots.txt errors
  • XML Sitemap issues
  • Broken links, pages or images
  • Missing or poorly optimised meta information
  • Content quality issues 
  • Problems with Canonical or Hreflang tags
  • Site speed and performance
  • Image file sizes too large
  • Images lacking alt text
  • Mixed content issues (your site contains both https and http content)
  • Internal linking strategy
  • External link profile
  • Mobile-friendliness
  • Usability issues

It depends how many and how complicated the issues are that we find, and how much time your budget allows for us to work on your site. 

Some problems may need your developer’s input if they are intrinsically related to the way the website is built. We can liaise with them to find out what work they will need to carry out, and any cost attached and then – if you are agreeable – ask them to schedule the work. 

For other issues, we’ll estimate roughly how long it might take to do that work and offer a quote.

If you agree to an ongoing SEO project with us, working on those audit issues can be our primary focus in the first few months. 

No, that’s just the first step, although if you only want our SEO team to help you get to that point, we can. Think of SEO as being more like a marathon than a sprint. Getting an ailing site onto more solid foundations is the initial goal, but ongoing SEO builds on that healthy platform to improve your rankings, drive targeted traffic and win conversions over the longer term. 

Absolutely, yes! Whatever platform your website is built on, we’ll be happy to audit it for you.

We charge a nominal fee (approximately £75, depending on the size of your website), which includes our initial chat with you to find out more about your business and your goals, the SEO site audit, and a follow-up meeting to discuss our findings.

If you'd like us to work on any issues found in the audit, or you'd like to talk about an ongoing SEO project with us, we can arrange a quote. 

In rare cases, a website’s problems run so deep that the time and expense needed to fix them would be unworkable and not cost-effective for you.

If we recognise this scenario, we will be completely up-front with you: starting SEO in these circumstances would be a waste of your money. To borrow an old saying, you can put lipstick on a pig, but underneath, it’s still a pig! Likewise, we could make superficial enhancements to a badly built website, but Google will never overlook its fundamental flaws.

In this situation we will give you our best advice, which may be to rebuild your site on more solid foundations, using an experienced developer with whom you can have an ongoing relationship. After this, if you’d like to pick up our conversation about SEO, we’ll be more than happy to help.

This honest and ethical approach is the reason our customers keep working with us, year after year.

If you or we are working on your website frequently or publishing new content, it’s useful to do an audit from time to time, to ensure that no new issues have cropped up. And if you notice that you’ve lost traffic or keyword rankings, an audit can often provide clues as to why. It’s also just good practice to keep abreast of your site’s technical health and ensure you're following Google's best practice guidelines . 


Not sure what service you need?

Give us a call on 01935 434734 or email us at and one of our team members will be happy to help.
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