Your website should be a natural extension of your brand, something that doesn’t just look like your business, but which has a personality and tone that radiates everything your business stands for.
We produce a style guide for every website we design. You can see these on our Projects Showcase. We work closely with customers to create a website style guide so that colours, fonts and button styles are all locked down from the start of the design.
Incorporating your brand into your website needs careful consideration. Unlike traditional branding, which is designed for a particular poster-size etc., your website can be seen at lots of different sizes, depending on whether it's viewed on a desktop PC on a mobile device.
Any branding we produce for a website is designed to look as good on mobile as it does on desktop, which takes some skill. Icons, logos, favicons...they are all designed with responsiveness in mind.
The language you use throughout the website is often as important as colour palette, layout and font styles. There's your overall company branding to consider, as well as the persona of your target customer, who might prefer either a simpler or more complex level of language.
Our in-house copywriters can write for you in the tone of your existing branding, using language that resonates with your customers. This results in a website that flows from one page to another as if written by the same person, in the same tone and style. Your visitors will feel much more "at home" when they can feel this consistency throughout the site, which improves the user experience and encourages greater engagement with you.
Get in touch to see how we can help.