Simple Return on Ad Spend (ROAS) Calculator
Enter revenue and ad spend (ex-VAT) to see your Return On Ad Spend.
Inputs
Enter your figures (ex-VAT)
£
£
Tip: keep a consistent reporting window (e.g. last 30 days) and use ex-VAT values so like-for-like comparisons are easy.
Go Beyond ROAS
ROAS is a great starting point, but it doesn’t tell the whole story. To understand whether your ads are truly profitable, try our more detailed calculators:
- Profit from Ads Calculator (Services) – factor in labour, fixed costs and overheads.
- Profit from Ads Calculator (Products) – include COGS, transaction fees and shipping costs.
These tools give you a clearer picture of your bottom line, helping you make better marketing decisions.
