The Bed Specialist – Family-run comfort since 1965

The Bed Specialist is an independent, family‑owned retailer in Yeovil, Somerset, known for premium beds, mattresses, and bedroom furniture. For nearly six decades they’ve helped customers find the right night’s sleep, combining expert advice with a carefully chosen range from leading brands and specialist manufacturers.

What the website does

We redesigned The Bed Specialist’s site as a full eCommerce store, moving beyond brochureware to a platform that can sell complex products clearly and confidently. Customers can explore ranges by type, brand, or need (e.g. orthopaedic support), then configure products with options such as size, firmness, base style, headboard, and fabric — with straightforward pricing and clear next steps to add to basket or enquire.

The site is built on our KIT CMS, so the team can add new ranges, update imagery, and publish seasonal content without developer input. Product templates handle rich details, from specifications and care notes to swatch galleries, making it easy to compare options and buy with confidence.

For visibility, we structured category pages and product content with strong on‑page SEO foundations and search‑friendly navigation. The site also supports targeted PPC campaigns with focused landing pages, helping turn intent into conversions.

Performance and trust were priorities: fast page loads, mobile‑first layouts, accessible typography, and prominent reassurance (delivery info, warranties, and support) all contribute to a smooth experience in‑store and online.

The result is a modern, scalable store that reflects The Bed Specialist’s reputation: expert, friendly, and committed to helping every customer sleep better — whether they’re browsing for ideas or ready to buy.