How we build your eCommerce website — step by step
How much does a custom eCommerce website cost?
Most businesses want to know upfront what they’ll invest. The cost of a custom eCommerce website depends on your requirements — such as the size of your store, features like click-and-collect, payment integrations, or custom product options. We’ll provide a tailored quote after understanding your goals, but as a guide, our eCommerce projects typically start from £8k and scale based on complexity.
How long will it take to build my online store?
Timelines vary depending on the scope of your project, but most ecommerce websites we build take between 8–12 weeks from kick-off to launch. Our structured eight-phase process (from content planning to design, build, and training) keeps your project on schedule so you can start selling sooner.
Will my eCommerce website be optimised for search engines like Google (SEO-friendly)?
Yes. From day one, we build every site with SEO in mind — including fast loading times, mobile-friendly design, and optimised page structures. If you need help promoting your new online store, our in-house marketing team is here to support you. From fine-tuning your website for search engines to running paid advertising campaigns and creating content that attracts customers, we’ll handle the complexities so you don’t have to. You can use our team as much — or as little — as you need to keep your store growing.
Can I easily update my products and manage orders myself?
Absolutely. All our eCommerce websites are built on KIT CMS, a powerful yet easy-to-use content management system designed for businesses like yours. With full training included, you’ll be able to manage products, pricing, stock, and customer orders confidently — without relying on a developer. And if you ever need a hand, our team is always here to support you.
What ongoing support will I get after my site goes live?
We don’t just launch your website and leave you to figure things out. From day one, our support is built into your website package — so there are no hidden costs or surprises. The same expert team who built your site is always on hand for technical help, updates, and advice.
If you want help promoting your store, we also offer flexible options for growing your sales — whether that’s improving your visibility naturally (search engine optimisation, SEO) or running paid advertising (PPC). You’ll have a dedicated account manager for your website, and if you choose our marketing services, you’ll also get a specialist account manager focused on helping you grow online.
Our eight-step process ensures your e-commerce website is delivered smoothly, on time, and built to help your business grow. Here’s how we make it happen:
1. Content Collection
We gather everything needed to bring your store to life — from brand assets and product data to customer personas and competitor research. Working alongside our marketing team, we also align with SEO strategies so your site attracts the right traffic from day one.
2. Design Kickoff Meeting
We meet with you — in person or online — to discuss your vision, goals, and priorities. This ensures the design reflects your brand, connects with your customers, and sets the right foundation for your new store.
3. Design Concepts
Your designer creates a branding guideline page and an initial homepage concept. This lets you visualise the look and feel early, with plenty of opportunity to provide feedback before we expand the design across the full site.
4. Detailed Design
Once the homepage is approved, we roll out the design across key landing pages, product and category pages. Every element is crafted for usability, conversion, and SEO so your customers can browse and buy with ease.
5. Content Strategy & Migration
We review your existing website (if applicable) to decide what content stays, goes, or needs creating. Our team supports you with copywriting, product descriptions, and SEO-friendly content so your site performs from day one.
6. Staging Site Build
We build a fully functional staging site so you can review, test, and request final tweaks before launch. This ensures your ecommerce store is polished and ready for customers.
7. Training on KIT CMS
We train your team on KIT, our easy-to-use content management system. For ecommerce clients, we break training into bite-sized sessions so you can confidently manage products, orders, and updates yourself.
8. Go Live & Ongoing Support
We launch your store and continue to support you with maintenance, updates, and marketing strategies to help your online business grow long after launch.
We’ve put together a series of short videos to guide you through each stage of your website project –
from content collection all the way to launch. Click any video below to watch at your own pace.
