Who are they?

4 Young Drivers is a trading name of Hyperformance, a London-based insurance group which specialises in insurance for niche groups such as hard-to-cover young drivers. 

What did they need?

4 Young Drivers suffered from an outdated website design with poor quality content that didn’t adapt well to mobile devices and was failing to attract targeted traffic.  

What was the solution?

A new website was built on Kontrolit’s mobile-friendly CMS with a fresh new design to appeal to the young driver market. Quote buttons have been integrated with a third party quote engine and the CMS contains reports to show the customer details of marketing referrals and the page which prompted the quote.

A regular monthly digital marketing and SEO campaign has improved the content and led to an improvement in targeted traffic and online quotes.