Tackle UK

Sector
Goods & Services

Services
Design Develop

Who are they?

Tackle UK is the largest online fishing tackle shop in the UK and Europe, based in Yeovil in Somerset. They stock equipment from all the major tackle manufacturers, including tackle for coarse, carp, sea, pike and fly fishing.

We are very fortunate to have such a friendly and professional company on our doorstep. I would highly recommend anyone that is looking for an Ecommerce solution to speak with the team at Kontrolit. Their inhouse CMS is not only easy to use but extremely flexible to our ever-growing needs.

Ashley Tomkins, Director

What did they need?

The main issue with Tackle UK’s old site was that it was not search-engine friendly. There were multiple structural problems, with some pages being duplicated in search engines’ view six or more times (adversely affecting the page’s ranking). The site was also not fully responsive (it didn't provide a mobile interface for some devices), meaning that tablets and other mobile devices were forced to navigate the desktop site.

Website Address https://www.tackleuk.co.uk/
Sector Goods & Services
Services Design, Develop,
Location Yeovil, Somerset, UK
homepage-image

100,000

Products listed

21%

Increase in traffic

32%

Increase in sales

branding image

What was the solution?

Tackle UK was keen for the new website not to affect their day-to-day operations, so the set-up for dispatch and bulk updating products were features we needed to replicate. This we successfully achieved.

We took our core Kontrolit module, along with our eCommerce module with Google Shopping feed, and bolted on some additional customisation, for example, an automated “Best Buy” feature, and allowing European orders to be dispatched in the same process as UK orders. A custom data-transfer script moved the data quickly from the old website to the new version, minimising downtime at the change-over.

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