It’s official! Mobile search overtakes desktop
Those in the know anticipated it years ago; top bods at Google predicted it would happen sometime this year. But now it’s official. In at least 10 countries around the world there are now more internet searches from mobile devices such as smartphones and tablets than from desktop computers.
Google announced the landmark event on Tuesday 5th May and reiterated that they were shaping mobile search results to meet users’ high expectations – “They want everything right, and they want everything right away”, they said.
Ecommerce websites in particular are benefitting from the trend to mobile. 52% of visits to retail websites are made via a mobile device, while 36% of online sales in the UK are completed on a smartphone or tablet, according to the latest IMRG Capgemini Quarterly Benchmarking Report.
This information helps to put Google’s mobile-friendly algorithm update in April into better context. Their update aims to give better prominence in mobile search results to websites which give users a good experience on those devices. Businesses which haven’t yet updated their sites could find themselves losing both ranking and traffic.
Judging by the news that mobile search now outstrips desktop, it seems that Google’s update to the algorithm was well-timed.