How to Get More Visitors to Your Blog
Google loves us to keep our websites fresh and up to date, and creating a blog on your site is a great way to do that. It can work well for your business, too: write regularly about your area of expertise, show potential customers you’re the “go-to” person for those products or services and they’ll be tripping over themselves to bring business your way.
Nice theory! In practice, what many bloggers find is they sweat buckets to produce the perfect blog post and then wait with mounting disappointment for readers that never materialise.
If this sounds familiar, we’ve got some tips to help you market your blog and boost your readership.
Promote with social media
In the 21st century, social media has to be one of the first tactics that comes to mind to market your blog. It's free (apart from your time), and it works. There are two ways to use social media to promote your blog.
- Use your own social media accounts to promote your latest post.
- Let your readers do it for you straight from your website.
Kontrolit websites include a standard social networking feature that enables you to do both: syndicate your new posts to your Twitter, LinkedIn and Facebook accounts straight from your admin panel and add social bookmarking buttons to your web pages for readers.
Set aside time to write regularly, whether it’s once a week or once a month. It takes time to build up trust with readers and you’re more likely to earn that trust (and their loyalty) if they can see you’re committed to them.
Write for your target audience
You can’t please everyone. Think about who your potential customers are and what information they’re looking for.
Stuck for ideas?
Get an idea of hot topics in your industry by searching Google and filtering results to look at news, discussions, blogs etc.
- Trending topics in News results can be the inspiration for a topical and interesting blog post of your own, preferably from an angle that no one has covered yet.
- Search Twitter using hashtags to find out what people are talking about, dive into Google Trends.
- Discussion forums in your industry can let you see the questions your customers are asking and the information they’re looking for.
- Professional presentation - Well written posts earn reader respect and loyalty. If you’re not sure about grammar, punctuation or spelling, or you simply aren’t confident in your writing ability, outsource to someone who can help with copywriting.
- Originality – resist the temptation to re-hash someone else article. Google hates duplicated content. In fact their Panda algorithm update was designed specifically to sniff it out and penalise it. That could mean lower ranking in search results and fewer visitors.
Respond to comments
Comments: the holy grail of blogging. Readers leave comments for a number of reasons: either they love your post, they hate it or they can relate to it in some way. Either way, you’ve got them engaged, so respond to their comment; make them feel like it matters and they’ll be encouraged to come back another time.
Put your blog url in your email signature
You might already include a link to your website in your email signature, but how about including a link to your blog page? Customers might be more likely to click a link to your latest article than a link to your Home page (which they’ve probably seen already).
Be found in search – use long-tail keywords
A blog post is a perfect platform to focus on some very specific phrases (what we call “long-tail” keywords), boosting your website’s visibility in search results to get new visitors to your site. Let me explain.
Let’s say you have a website selling electrical appliances. What are your chances of being on page one in Google for the phrase “vacuum cleaners”? On the plus side, according to my research lots of people use that phrase in search, but the competition is fierce.
Google finds over 16 million web pages about that phrase. Good luck ranking well for that!
But then let’s assume you write a blog post specifically reviewing vacuum cleaners which are good for allergy sufferers. There are still plenty of people looking for reviews around that topic but the competition in Google? Far lower, around 137,000 competing pages.
With a well-optimised article, you could rank really well for that phrase.
“Long-tail” keywords are an opportunity to rank well in search results for a more specific search query. With better visibility, you can drive more visitors to your site and then, having read your article, you’d invite them to browse your shop for recommended vacuum cleaner products with features for allergy sufferers. Job done!
Find other blogs about your topic
If you find a topic on another blog in your industry that’s very relevant to something you’ve written, leave a comment and a helpful link to your own article. This can drive more traffic to your own blog and help to establish your expertise on that topic.
A word of warning: use this tactic sparingly and with care, as you don’t want to appear spammy or too self-promotional. It’s best to gain the blog owner’s trust by being a regular (non-linking) contributor to a blog or forum before doing this or you might find yourself blacklisted! When you comment on a blog that’s not your own, think of yourself as a guest in their house and respect their space.