Ecommerce Shop

What is it?

An online shop allows site owners to sell goods online in a virtual store. Visitors can add a range of goods to an online shopping basket which can then be sent to a checkout area for the visitor to pay using a variety of methods.

Why use it?

Convenient

Convenience includes the overall ease of finding a product, time spent on shopping, minimisation of overall shopping effort. Online shopping allows consumers to shop in their own home, and to save travelling time to retail stores and spend their time on other important tasks and hobbies. In addition to ease of finding products online and shopping time reduction, consumers can shop without time limitation with 24-hr access at their convenience because the World Wide Web never closes. Also, consumers can exchange information online through chatting and discussion forums to help them make wise consumer decisions.

No need for vendors and no pressure to buy

Online shopping benefits both the society as a whole and individuals. The society can save human resources when consumers help themselves by browsing freely online instead of asking for assistance from vendors. In addition, consumers are freed from the pressure to buy from the vendors and can spend more time to make wise purchase decisions. But it is important that Web sites have good product descriptions because it is one of the significant conditions that satisfy consumers.

"Infinite shelf space" available

Consumers desire a variety of products because they look for the right product that will fully satisfy them. There is infinite variety of products available online because online shopping allows consumers to browse through products that are made all around the world without geographical boundaries.

Able to compare product price and features

With the online tools that enable product comparison, consumers can compare product prices and features to make a better decision with less effort

Features of the Kontrolit Shop

Logical Categorisation

Kontrolit understands the differing needs of large and small businesses, so our system gives you the flexibility to organise your products in the way that best suits you. The Kontrolit shop allows you to have an unlimited number of categories and sub-categories and group products together. You can also allow product personalisation and group/display products by brand.

Easy Catalogue Management

Kontrolit makes your product catalogue easy to manage whether you have only a few products or millions of products. The pricing options will save you time, for example when your suppliers change their prices you can do bulk mark-ups of your product prices on whole categories and also the entire site. This removes the time-consuming task of going through each individual product and changing its price. You also have to option of individual pricing for making small or individual changes.

Other bulk changes you can make will also save you time when populating you site or changing product features, including

Bulk product imports
Bulk product updates
Bulk image imports

The Kontrolit image search is another great time saver as it provides you with a list of any products which are missing images with links to images of the product using its manufacturer’s code.

Promotional Tools Encourage Buying

Promotional tools are a great easy way to encourage people to buy more items when they visit your site. The voucher codes option is very flexible and allows you to choose whether the vouchers apply a fixed or percentage discount, how many times they can be used and how long they are valid for (by inputting a start and end date).

The ‘related items’ option shows customers other products which may complement or enhance the product they are currently viewing to encourage them to buy more whilst they are on your site.

The ‘wish list’ is another great way of getting customers to see that there are a number of items they would like to buy from your site. By creating a wish list they don’t have to search for the product again and can find the product easily if they wish to buy it at a future point in time, encouraging them to return to your site.

Quick and Easy to Find Products

The Kontrolit shop searches mean that visitors to your site can find what they are looking for in the minimum number of clicks improving their customer experience.

You are able to feature certain brands, which is also of benefit to you as you may wish to feature the brands on which you can make most profit more prominently.

You can also display the ‘best buys’ per category and the 'most viewed' products per category.For people who use your site regularly the ‘latest products added’ per category feature is very useful and means they can quickly see what new products you are offering. The breadcrumb trail shows customers how they have reached the page they are on and allows them to return to previous pages easily, making your site easy to navigate.

Reviews and Social Tools - lead to increased buying

Reviews and ratings for products are a great way to reassure prospective customers that the products you are selling are good and may secure you the sale. Other social tools such as RSS (really simple syndication) and social bookmarking are also great for improving your search engine rankings, creating more traffic through your site.

Secure Checkout – Flexible and Reassuring

Kontrolit provides flexible payment options from easy, low cost entry routes through to professional full integration. The payment options available can be see below and the reassurance of their well known names enhances customer trust in your site meaning they are more likely to order through you.

SagePay Google Checkout PayPal

Delivery Options to Suit You

Our delivery system is simple to use and works around you with several pricing options

Fixed price delivery
By basket price bands
By weight

With the Kontrolit system it is also simple to do international shipping too.

Manage and Sort Orders Easily

Being able to manage and view all orders quickly is simple with Kontrolit. Your account area includes an address book, information of order status and an order history with the option to print a receipt too. It also allows you to sort orders, for example you can view only new orders or orders not yet dispatched. You also have the option to modify the status of the orders.